Bringing together over 40 years' experience across education, business and the creative industries, we're hybrid professionals on a mission:

To work with creatives to build a rewarding career through a 3-step process:

Learn. Apply. Excel.

Never before has the world of work been changing at such a pace. We are here to help creatives navigate the threats and opportunities by amplifying the human element in a world where AI is fast being adopted as an assistive technology.

Emma Pauncefort, MA (Cantab), MPhil (Cantab), PhD (UCL)

Emma's Background

Gamu Matarira – MBA (Bham), MSc (Herts), FHEA – Co-Founder

Gamu's Background

  • ​CEO of Gen A Consultancy, an outfit that offers mentorship, training programmes and strategic guidance to international businesses focused on Africa.
  • Spent over 15 years in education leadership in Japan, the UK and the Middle East.
  • Professional insights: Supported the Start programme (UWE, Bristol Uni, BSU, UoB, TechSpark) and The Studio Innovation Fund initiative; Business in Africa as Director of Gen-A Consultancy.

We have pooled our experience and expertise to deliver...

The Build Your Creative Practice programme at The Studio in Bath, an enterprise and innovation hub for the creative industries.